Dr. Anna Pegels
German Institute of Development and Sustainability (IDOS)
Email Anna.Pegels@idos-research.de
Website www.idos-research.de
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e assessed barriers to households disposing of separated waste, developed su
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ssful intervention to about 20,000 additional households. The interventions
were designed to address the three main barriers in the given context: a lac
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ic messages, a magnetic calendar acting as a reminder, or a combination ther
eof.' (688 chars)
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Behaviourally designed letters providing information on recycling and waste collection were delivered to 4,800 households and small businesses in the city of Trelew in the Argentinean region of Patagonia. This cost-effective and scalable communication intervention doubled the waste separation rate to over 30%.
German Institute of Development and Sustainability (IDOS)
Email Anna.Pegels@idos-research.de
Website www.idos-research.de